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25-Aug-2017 00:51

For example, 3rd century Gaulish pots, bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy, have been found as far away as Essex in England.

Starčević has argued that some form of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions.

Diana Twede has argued that the "consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions" (p. She has shown that amphoras used in Mediterranean trade between 1500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality.

Systematic use of stamped labels dates from around the fourth century BCE.

The word, brand, derives from the ancient North Scandavian term “brandr” meaning "to burn." It is a reference to the practice of using branding irons to burn a mark into the hides of livestock, and may also refer to the practice of craftsmen engraving brand names into products, tools or personal belongings.

Branding and labelling have a very ancient history.

Seals, which acted as quasi-brands, have been found on early Chinese products of the Qin Dynasty (221-206 BCE); large numbers of seals from the Harappan civilization of the Indus Valley (3300–1300 BCE) where the local community depended heavily on trade; cylinder seals were introduced in Ur, Mesopotamia in around 3,000 BCE and facilitated the labelling of goods and property; and the use of maker's marks on pottery was commonplace in both ancient Greece and Rome The oldest generic brand, in continuous use in India since the Vedic period (ca.

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If a person would steal the animals, anyone could detect the symbol and deduce the actual owner.

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.